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They studied childrens smoking habits and developed targeted products and marketing campaigns aimed at them

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Value: price-per-puff in real-world use

Cynthia Callard, executive director of Physicians for a Smoke-Free Canada, called the apparent Canada Day marketing measure less than a month after Philpott's announcement "a very provocative action" she likened to trying "to poke a stick in the eye of the government." She also condemned the use of patriotism as a mechanism for selling a tobacco product: overall, smoking is associated with the deaths of 37,000 Canadians each year from cancer, cardiovascular disease and lung disease